This project reimagines three outdoor brand systems for the New York Food and Wine Festival, forming a cohesive yet distinct triptych that captures the event's vibrant character. The redesign establishes a unified visual language across various platforms while each retains unique traits to differentiate them subtly. To create a fresh perspective, “New York Food and Wine Festival” replaces the original phrasing, lending a unique feel to the brand. This approach enhances the festival’s spirit, delivering an engaging, integrated experience authentic to its culinary celebration.
