In its current special exhibition “Sagenzauber” (Magic of the fairytales), the Museum Burghalde in swiss town Lenzburg is dedicated to old stories and thus to intangible cultural assets. Used A.I. tools sensibly and effectively for communications and the creative process, it allows a multisensory emergive experience for the visitors. The leap from analogue to digital and from tradition to innovation will be staged several times during the theme year and made accessible to interested audiences via various communication formats, in-/outdoor. Historical facts meets A.I. between fake and reality.