Surfing Scene – Patagonia storyboard by Yijun (Ivanna) Zuo
This project tells Patagonia’s story through a cinematic storyboard brought to life in 3D. It follows athletes surfing, fly-fishing, mountain biking, and climbing. Earth tones and textured materials flow through the frames, echoing the cotton, fabric, and thread used in Patagonia’s gear. Subtle glimpses of the cloth-making process—spinning fibers, stitching seams—connect these moments back to the hands and craft behind each garment. The narrative weaves together nature, sport, and sustainable design, embodying Patagonia’s commitment to both performance and responsibility.
