The Tension Between Choice and Intention

The tension between choice and intention

Firm LocationSeoul, Korea, Republic of
CompanyMdash Creative Consultancy
Lead DesignerKim Min-Su

This exhibition poster, created under the theme “The Tension Between Choice and Intention”, explores how reducing daily choices can help reclaim a sense of self. A single line represents moments of decision throughout a day, with their frequency randomly varying. These choices may appear unpredictably or in sequence. The visual metaphor—a square compressed into a line—illustrates the transformation from maximal to minimal form. Through this shift from plane to line, the work reflects on how time constraints and decision density shape the tension between control and surrender in everyday life.

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