read campaign | posters
READ is a campaign by the American Library Association. My redesign aims to increase awareness of reading through highlighting its entertaining and mysterious nature. Each reader imagines a story differently, often in abstract, fragmented ways. The campaign embraces this ambiguity to spark curiosity through collages blending analog imagery with digital techniques. A logo, six posters, and a motion piece form a cohesive system, unified by book forms and a slogan celebrating the power of reading.
