Parkinson's UK logo
Living with Parkinson’s in the UK has become harder, increasing demand for better support. Parkinson’s UK commissioned a new brand to improve visibility and accessibility. Our research revealed a key insight: people need help now, not just future breakthroughs. This led to the new proposition, ‘Pushing for better. Right here. Right now.’ We created a new marque featuring a tulip, an international symbol for Parkinson’s, alongside ‘Parkinsans’, an open source typeface. The new brand increases accessibility and emotional connection, ensuring the charity can support every Parkinson’s journey.
