St Mungo's brand
Red Stone transformed St Mungo’s brand to raise awareness of the charity’s homelessness support for 2,300+ people nightly across southern England. Through research with staff and clients, we created a unifying proposition, refreshed visual identity, illustrations, iconography, and a refreshed tone of voice. A bold, authentic campaign in London relaunched the brand. Including an attention-grabbing ‘spillboard’ near Waterloo station. The campaign reached 10.3m adults and delivered 88m OOH impressions, enhancing recognition and engagement while highlighting the charity’s positive impact.
