Tet in Hoi An by Vi Boi Huynh (BOI_Design)

Tet in Hoi An

Firm LocationSan Francisco, United States
Project locationHoi An, Vietnam
CompanyVi Boi Studio (BOI_Design)
Lead DesignerVi Boi Huynh (David)
Design Team(Kitty) Tich Phung Huynh, Linda Nguyen, and Jason Fu
ClientLove 2 Yeu + LEGO IDEAS

Tet in Hoi An is a product idea inspired by Vietnam’s Lunar New Year celebration in the historic town of Hoi An. With nearly 5,000 LEGO pieces, it recreates three riverside buildings featuring warm yellow facades, festive lanterns, dragon dances, shops, café, and cozy family interiors, capturing the joyful, communal spirit of Tet. Innovation Play enhances the set with an optional AR-driven experience, where players scan the model to unlock character stories, cultural learning, and cooperative challenges, blending physical LEGO play with interactive storytelling and education.

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