Photo by: Rock Rhyme Tea Team
The “Rock Rhyme Tea” brand created packaging for traditional Chinese Wuyi Rock Tea that mimics rock textures, reflecting its origin in cliffside crevices. Wuyi Rock Tea is a rare tea rich in history. The goal is a new packaging concept serving as a bridge to Generation Z, revitalizing tea culture for younger audiences. Design elements include various gift boxes with two 120g canisters and one 12g travel canister; cold-brew RTD bottles, and a booklet explaining the tea’s history and production. These elements reflect the concept of "徹底岩茶"—a thorough exploration of rock tea.
