photo credit: Yongjoon Choi
The LG D5 Flagship Store is designed to deliver an inspiring, comfortable experience, grounded in LG’s enduring heritage. The core concept, “SUPERIMPOSED,” solves the challenge of digital-material integration by creating a harmonious architectural narrative that layers technology, art, and physical elements. The spatial design directly translates LG’s unique product language (OLED, Objet, Signature, ThinQ) on each floor, expressing these identities through texture, light, and color to connect the brand’s present and future.
