MS Trust supports people living with MS through trusted information, personalised guidance and front-line services. To strengthen recognition and reduce confusion with other MS charities, particularly the MS Society, Red Stone created a distinctive, digital-first brand aligned to a new strategic vision. Built on audience insight and with accessibility at its core, the refreshed identity connects with diverse users – from newly diagnosed individuals to health professionals and donors. The result is greater clarity, stronger engagement and new opportunities for growth, partnerships and impact.