iÖGO Nanö partnered with SLD to design packaging for Nanö Bubbles. Aging up its core target, the brand needed to meet Gen Alpha’s appetite for discovery. The design strategy dials up the "cool factor" while preserving the parental trust the brand has built over a decade. At the center of the pack, the bursting bubble serves as a bullseye, creating a mouthwatering focal point. This, paired with nutrition claims and floating fruit graphics, clearly conveys texture and flavor, essential for shelf impact on small 4-pack side panels. The result is a refined, adventurous brand extension.
