島嶼地息 The Scent of Formosa

島嶼地息 The Scent of Formosa

University/SchoolMing Chuan University
Lead DesignerHSU,JUI-HSUAN
Design TeamTiING,TZU-CHEN / LIU,YU-RU / HSU,JUI-HSUAN / CHEN,CHIAO-EN

The Scent of Formosa explores Taiwan’s soil diversity through scent—the only sense that directly accesses memory centers. By bypassing visuals, fragrance evokes deep emotional ties between humans and the earth. Using a "Symbiotic Translation" strategy, we extract "Terroir" from landscapes rather than mimicking raw dirt. The packaging features handmade soil-infused paper for tactile depth. Our collection includes DIY incense kits, craft sticks for spiritual companionship, and room sprays. This project transforms geological data into a sensory narrative, making soil a profound life experience.

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