Reinterpreting the traditional Korean "Aekmagi Myeongtae" talisman through sustainable design, this pop-up transformed discarded paper into a symbol of emotional reassurance for Korea’s MZ generation. Crafted from PAPER MARBLE™, an upcycled material made from waste paper, minerals, and plant-based resins, POLLUCK connected cultural storytelling with sustainability. The traveling pop-up used modular reusable structures, biodegradable packaging, and electricity-free operation, creating a zero-waste retail environment where product, space, and wellbeing came together in one experience.
