Criska Photography

Beyond Words, Between Lines - How Many Tildes Is Just Right?

Firm LocationTaipei, Taiwan
CompanyPlay Design Lab
Design TeamEventual by Design; Woogi
ClientWenhsun Magazine Publishing Co.

Chinese writing is one of the world's most understated script: no capitals, no italics, no spacing to raise or soften a voice. So in daily messaging, users invented their own devices—tildes that soften, particles that warm, ellipses that hesitate. How Many Tildes Is Just Right?, headline exhibition of the 2025 Taipei Literature Festival, turns this invisible craft into public instruments: a Message Curio Table, ten Message Rulers for calibrating tone, Writers' Style Strips, and a live Message Lab. Visitors wrote 2,683 messages and cast 15,499 votes—everyone who texts is already designing.

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