Greencore Homes is a housebuilder with a difference - genuinely planet-first, yet people-centric in design. The challenge was marrying complex sustainability terminology with the emotional benefits of choosing a home. Film became central to the story, with a mood piece that opens the landing page and a second animation that unpacks technical language with a hand-drawn style. Paired with a warm colour palette, handwriting-style typography, and warm, golden-hour photography; the design is complemented by crucial functional elements including property search, listings, and interest forms.
