One Exchange Square is a significant office development in the City of London. Originally post-modernist, it required repositioning to reflect its future as contemporary workspace. Our solution connects brand to place and people: a logo built around a pixel pattern of exchanging squares - echoing the cut-aways forming the building's terraces - and a palette reflecting materiality and location. Imagery places people front and centre, holographic finishes add depth, while a custom numeral set adds personality to technical details. Delivering a distinct identity in a saturated market.
