Nothing moves by itself

Nothing moves by itself.

Firm LocationSeoul, Korea, Republic of
CompanyMdash Creative Consultancy
Lead DesignerMinsu Kim

NOTHING MOVES BY ITSELF is a motivational manifesto about how every movement requires an initial action. The concept began with a door handle, opening and linking us to a new space. It does not move by being watched or waited upon; a hand must reach out, touch, press, or pull before the door opens. This principle is expressed through IT MUST BE PUSHED, TOUCHED, PRESSED, PULLED, emphasizing the rhythm of action. The hand touching the handle extends into a runner’s hand at the starting line. As it pushes against the ground and the body moves, a small action creates a response and further change.

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