Gael Franklin
Awkward, uncomfortable and too big to be ignored, this giant twin publication is a physical metaphor reflecting the status quo in Australia where women are disadvantaged by the gender pay gap. Through extensive research, deeply-considered design solutions evolved, including unorthodox and expressive use of type, inventive data visualisation, and thought-provoking use of language. With a magazine-style inner A4 publication designed for informational reading, the A3 outer publication features engaging poster-like spreads, designed to be hung on the wall to raise awareness and prompt change.
