OQC: Make it Real Campaign

University/SchoolLiberty University
Lead DesignerLauren Barr
Design TeamHazel Bohrstedt, Elizabeth Capes, Leah Weston, Madelyn Layell, Emma Dunmire, Sara Chevalier, Grace Kondak | Faculty: Audra Rygh, Stacy Cannon | TA: Avery Veenstra

"Make it Real" is an awareness campaign to help students at our university understand the work we do as a student-led design agency. It shows Open Quote Creative as the bridge between the classroom and the career; the pit stop where designers grow into professionals. The concept of oversized suits and office imagery turns professionalism into a playful metaphor, where students step into something bigger than themselves.

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