CORE Rebrand

University/SchoolLiberty University
Lead DesignerSara Abell
Design TeamMadison Tucker, Destiny Gertz, Lawrence Curlin, Kate Fricke, Maria Sterling, Matteo Cauricco, Kylie Bluem, Olivia Tadlock, Alicia Wolfe | Faculty: Audra Rygh, Stacy Cannon | TA: Avery Veenstra

CORE Apologetics approached our team to request a partial rebrand that maintained the authenticity of their current identity while modernizing it. As a result, our team consolidated the symbolism from the competing focal points in their original logo into one memorable mark. Our team then developed the brand into something more flexible and expansive, serving their wide variety of audiences.

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