Move It! Bop-tastic Melbourne Art Walk

University/SchoolSwinburne University of Technology
Lead DesignerGael Franklin

A fresh take on a printed tour guide, art lovers follow a map to view Melbourne’s free public art. Deep research into each artwork’s themes conjured connections to music and inspired dynamically-designed interactions between typographic forms and abstracted photographs of the works. Using a QR code on each spread, a song relating to the work creates new and unexpected attachments to the works. Incentivised by adding a ‘big tick’ sticker at each stop, this guide motivates movement, encourages engagement with free public art, and uses ‘bop-tastic’ music to create new memories and connections.

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