The Automobili Pininfarina PURA Vision design concept is a groundbreaking conceptual electric Luxury Utility Vehicle (e-LUV). The elegant silhouette and dramatic proportions combine timeless beauty with exquisite detailing to create an unmistakable presence. The design study elegantly expresses the brand’s PURA design philosophy – transforming the DNA of iconic models from Pininfarina SpA’s past to define the future – envisioned here as the world’s first electric Luxury Utility Vehicle (e-LUV). It’ll will inspire the next generation of pure-electric Automobili Pininfarina vehicles.
