What Behind Views

What Behind Views

Lead DesignerFan Zhang

WHAT BEHIND VIEWS reimagines Robert M. Pirsig's 1974 work, Zen and the Art of Motorcycle Maintenance. While the original blends a cross-continental motorcycle journey with philosophical musings on life's values, the updated version uses Google Earth images and descriptions to enhance the narrative. The book has two parts: a physical journey across America and a metaphysical quest for truth, echoing the original's focus on 'QUALITY.' This redesign aims to make the profound messages more accessible to modern readers.

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