The British Business Bank aims to improve finance markets for small businesses in the UK. The 2023 annual report, themed ‘Driving growth across the UK’, integrates the bank’s brand identity, featuring pull-quotes, infographics and key stats, along with funding and case study maps for regional context. Through art directed photoshoots and curated images, the report is designed to appeal to the diverse SME audience, while enhancing the bank’s reputation. It effectively combines visuals, key infographics, and regional context, offering a comprehensive overview of the bank’s UK-wide activities.
