The Swedish Youth Sobriety Association wanted to reboot their subscription-based service for non-alcoholic beverages, called Popbox. The project began with a strategic approach, more clearly defining Popbox's offer, purpose, and target group. With insights such as the rising demand for non-alcoholic alternatives among the younger generation in Sweden, we were able to reinvigorate the brand and create something modern that encourages you to "rethink your drink." The rebrand took Popbox in a new direction, breathing life into a previously limited brand.
